D&ad

D&AD is a professional platform that aims to stimulate, enable and award creative excellence in design and advertising. Every year they run a student competition called New Blood. The competition is about “real briefs, set by real clients, judged by top Creatives".

My entry project, was on a controversial issue relating to sexual assault and abuse.This was an exploration and rebrand of an already existing government campaign. Through this project, I used the cube concept. This cube represents a safe space, and the safe space opening symbolises that it is okay to open up and speak about your experiences.