XyI Design
At XYI Design I collaborate on OOH and DOOH campaigns for major film studios including Universal, Paramount, DreamWorks, and Warner Bros, contributing to high-profile releases such as Wicked, Transformers, Smile 2, Mission: Impossible – The Final Reckoning, How to Train Your Dragon, The Wild Robot, Jurassic World, Smurfs, Gladiator and more!
(Some of the films above are not displayed due to embargo restrictions.)
My main role was to create motion assets , localise and create monthly showreels showcasing of the titles we worked on.
Here are some of the examples :
Sonic 3
At XYI, our Print, Digital, and Motion teams work collaboratively. The Print team designs our posters, the Digital team localizes legal and title elements, and the Motion team brings it all together—using assets from both to create animated midcards, endcards, and motion posters where needed.
Wicked
As shown in these examples, our animation style adapts to each film campaign, enhancing the creative. Wicked is a strong example—simple animation with big impact, bringing the artwork to life through subtle motion.
Gladiator II
Gladiator showcased our strong studio collaboration. The endcard was built by the Digital team, and Motion simply added dust flares and used the supplied PNG. While the process was straightforward, it brought its own challenges—like working with 3D titles in C4D, which gave the team a great opportunity to explore and localise a master title created by one of our senior Designer. Here is an example :
SHOWREELS
As part of my role, I was responsible for creating monthly showreels. Here are a few examples I can share. While I led the process, some team members occasionally collaborated on the intro and outro, as the showreel was a space where we could be more flexible and experiment with motion graphics ideas together.