PlayStation
During my time at PlayStation, I had the opportunity to contribute to several marketing campaigns, working across a diverse range of creative projects. As a designer, I was involved in developing key artwork, PlayStation Store layouts, controller packaging concepts and various other marketing assets. This allowed me to work across different products, platforms and formats, adapting creative for a range of audiences and marketing channels.
The work showcased below represents just a selection of the projects I contributed to. Due to campaign timings and release schedules, I’m only able to share a limited number of examples.
20th anniversary
From the initial key art development and multiple format adaptations through to a full PlayStation Store takeover celebrating the 20th Anniversary. The work included adapting campaign artwork across various placements and digital touchpoints, creating a cohesive in-store experience that brought the anniversary celebration to life across the PlayStation Store.
A/B TESTING
A/B testing different character Key Art variations throughout the month-long takeover, exploring alternative creative options to maintain engagement and keep the PlayStation Store experience fresh.
Alt creative’s
In-Store Campaign Displays
Dulsense key art TO PACKAGING -
Conceptualising and developing new creative directions for DulSense packaging, from initial key art and visual concepts through to final packaging designs. Exploring different creative approaches, colour palettes, typography and graphic elements to establish a distinctive visual identity, ensuring consistency across the wider product range and its marketing applications.
sKYNET
Skynet was a monthly promotional campaign for the PlayStation Store, designed to create a flexible visual identity that could be used globally across different promotional periods, without relying on specific holidays or regional themes.The creative direction focused on colour, composition and the PlayStation shapes, using different arrangements and treatments to ensure each monthly design felt fresh and distinctive while remaining part of a consistent visual family.
